EXPOSED.

+ Most Visited Mountain Bike Park in the United States - several years running

+ Sponsorship support from over 30 companies per year including Toyota, RedBull, JBL Audio, Coca Cola

+ Various merchandise collaborations with industry leading manufacturers including SCOTT USA, Jamis Bikes

+ The park consisted of over 40 innovative, custom-built mountain bike trails, 100+ jumps & features

+ The first resort on the East Coast to introduce machine-enhanced trails, progressive features, and flow trails

[2003 - 2011] - Founded, directed marketing, and managed operations of Diablo Mountain Bike Park, a premier, chairlift-accessed mountain bike park in the United States. Spearheaded and directed all brand and product development of a multifaceted, renowned mountain bike resort. 

After launching in 2003, the resort quickly developed from a local mountain bike hot-spot into an industry phenomena. Diablo Mountain Bike Park's elaborate and innovative trail network quickly catapulted the resort into an international mountain bike destination attracting tens of thousands of enthusiasts. 

Due to it's unique location, extensive trail network, and unrivaled terrain, Diablo was consistently ranked as one the top lift-accessed mountain bike destinations in the world.  Diablo Mountain Bike Park also introduced various innovations to trail design, fabrication techniques, and created a mountain bike experience on the east coast that was second to none.​

After 10 years of operation and hosting over 200,000 enthusiasts, the Diablo Mountain Bike Park brand declined its option to renew it's lease of the property. Based on the successful foundation of the Diablo Mountain Bike Park brand, the mountain bike park continues to thrive today under different ownership. 

O

+ "Diablo Freeride Park is plain and simple brilliant" - Dirt Magazine (United Kingdom)

+ "Diablo is one of the most progressive downhill and freeride locations in the country" - Decline Magazine (USA)

+ "Diablo has quickly become one of the top mountain bike destinations in the United States" - Mountain Bike Magazine (USA)

​+ Regularly featured in prominent publications such as Maxim Magazine, Men's Fitness, USA Today, New York Times

​+ Hosted prominent events such as the U.S. Open of Mountain Biking, and nationally televised events including JEEP 48Straight

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PROJECTS |  DIABLO MOUNTAIN BIKE PARK

THE BRAND.

STATS.

Get in touch. 

Open to new opportunities, unique projects, and ambitious ventures. 

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Copyright 2016 Shawn Orecchio

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